Social Media Optimisation

How social media optimisation (SMO) works

Just Search Ireland offers a service that helps to attract more site visitors while increasing the brand visibility of your company online. Any existing SEO campaigns you may have can still be used in conjunction with the social media optimisation strategies employed by Just Search Ireland.

If you want to improve your chances of reaching out to a wider audience, this can depend upon the extent of your SMO campaign. You can use SMO alongside an SEO campaign, as it can help to drive additional traffic to your site through alternative channels.

• Helps to form a community
• Manages your reputation
• Increases your online presence

A community can be created which is based around your website, just through the use of SMO. This form of viral marketing allows for ‘word of mouth’ to spread rapidly online through a series of techniques.

As specialists in SMO, together we can work to the continuous promotion of your brand, products or services through a number of carefully chosen websites. In order to increase and then maintain your online following, it is imperative that you have constant and regular presence online. This is achieved through regular posts and SMO can be used to form an integral part of your online reputation management strategy.

The social media optimisation services we can provide

We are able to provide a range of tried and tested SMO methods that are tailored towards your individual strategy and the industry in which you are doing business.

You will start to benefit from improved search engine results and higher volumes of more relevant site traffic through the use of completely unique content which is posted onto micro blogs and satellite blogs, social bookmarking, status updates, sharing techniques and videos.

The many benefits of social media optimisation

There are countless benefits through the ever-evolving practice of SMO:

Increased content portability

Content posted onto social media sites is quite different from static web pages in that it is extremely portable and pages can be indexed through a number of different sources.

Inbound links

The increase in the volume of sites linking to yours can be seen as ‘votes of confidence’, with the search engines being more confident that your site contains relevant content, and in turn boosting your search engine rankings.

Further link opportunities

You can increase the number of visitors your site receives through these social media sites, as you are presented with many additional opportunities to link back to your site yourself.

Social bookmarking

Social bookmarking is a great way of alerting search engines as well as individuals to any updates. When fresh content is added to your site, or to your blogs, this can be regularly flagged up (‘bookmarked’) and tagged. This allows you to reach out to your target audience even further.

Share your content

Video sites in particular are an effective way of increasing your traffic flow. They provide an opportunity for others to use your content, while it will still be credited to you.

Call us now to find out how our Social Media Optimisation specialists can increase your visibility and increase visitors to your site on 01 634 9660