Search Engine Optimisation

Search Engine Optimisation (SEO) involves the process of creating or adapting a website so that it can be analysed and indexed by search engines. Leading search engines such as Google or Yahoo! send their scanning programs known as “spiders” or “robots” to crawl through your website. It is the SEO specialist’s job to optimise a website so these spiders are presented with the right information they are looking for. The search engines will then use this data to determine the value of your website and rank it accordingly.

• Increased volume in traffic to your site
• A greater degree of brand awareness
• Improved customer retention rates

The success of search engine optimisation to your site is fundamentally dependent on the keywords which are required. Please contact a member of our sales team who will be able to explain our unique approach to this.

What can make my site more searchable?

If you want to achieve results that will last, your website needs to be presented clearly to users as well as the search engines. This can only be realised through making intelligent keyword choices, developing well-written source code and by publishing relevant content.

The rules of search engines are always changing

Year upon year key changes are made to search engines in order to safeguard their own commercial position, and to offer users more effective results. For instance, Google has ‘cleaned up’ its search listings on numerous occasions to verify only relevant sites are listed. On the other hand, it has also rejected some sites using trick optimisation techniques. MSN has also made its move to dominate the search market through the launch of its spider program, while Yahoo! has acquired several search technology businesses in addition to the introduction of a new spider and paid inclusion scheme.

Way back in October 2004, we watched as Google doubled the amount of files crawled by its spiders. Its database now holds over 8 Billion web pages, so you would assume your own website is just a drop in the ocean – but it is not.

How can Just Search Ireland help my business?

At Just Search Ireland, we do understand that changes will always be a regular occurrence with search engines.
Our team of programmers have dedicated a substantial amount of time towards building up their knowledge and monitoring the latest developments in SEO, so we have a good idea of what works and what does not. Our main goal is to make sure your website is listed where you want it to be, bringing in the frequency of visitors that you need. The work is achieved through collaboration with our clients, keeping them informed every step of the way, while ensuring our performance is precisely what they would expect.

Each month we prepare a tracking report for our clients. This highlights the positions where their selected keyword search terms currently stand in the top ten search engines. We can customise these reports to display key findings such as date comparisons or a graphical display illustrating the improved rankings since the SEO process was first put into practice.