PPC

Why use paid search management with Just Search Ireland?

With paid search marketing, or pay per click as it is also known, you are only required to pay once a user clicks on your ad. This is why it is the most targeted form of search marketing. The concept itself may be simple enough, but the time spent managing a campaign is a full time job. You may find you do not have enough time to manage your keywords across the search engines. And when your competitors adjust their own bidding strategy, will you be able to react straight away? Our aim is to allow you to focus on running your business while we use our expertise to run the campaign for you. We have a remarkable 90% retention rate and over 650 active clients.

• A greater market share and awareness for your brand
• Advertising spend is sharply focussed
• Exposure is instant
• The results are directly measurable

Our success is measured by the performance we deliver. The bid management strategies we devise are focused on your return on investment, ensuring you will only have to pay the optimum amount per click. In some instances we have been able to drive down client budgets because of our successful campaign management.

An optimised pay per click campaign

It does not make a difference if we take on a campaign that is already underway or start one from scratch, the campaign will be affordable, fully transparent and highly targeted. Due to the level of research we undertake on keywords and the target sector, the keywords you bid on will be relevant and should drive sales through your site.

Following the launch of the PPC campaign, we will continually update you on how the bid management is progressing along with analysis and regular reports to show you what we plan to do in order to help you grow your business through paid search.

PPC Management

The processes involved with our PPC campaign include best practice in the following areas:

• Setting targets, racking and extensive reporting
• Keyword and sector analysis plus conversion metrics
• Campaign / network strategy
• Destination and landing page strategy
• Strategy on bids
• Ad creative and copy
• Optimisation and review of campaigns
• Affiliate integration
• Marketing and SEO integration

Ads that will catch the eye

Bearing in mind that you only pay for the ad if it is clicked, pay per click represents unparalleled reach; in particular when used in conjunction with a strong SEO strategy. Recent studies have shown that as well as the 98% of users who view organic listings on Google, 95% of Google users also view the paid search results, with 31% viewing the ads on the right-hand side of the page. When you take into account you only pay for ads that are clicked on, pay per click therefore represents unparalleled reach; a position further strengthened when combined with an effective SEO strategy.