Web Analytics

Intelligent Web Analytics

If you want to have a successful website, having multiple effective internet marketing campaigns is key to this. Therefore it is imperative you keep track of how each campaign is performing; not just in terms of how much traffic is generated but also what pages a user visits and whether they end up buying a product or filling in an enquiry form.

Just Search Ireland has an analytics team with many years of experience in setting up tracking software across websites and producing detailed ongoing reports for its clients. You can find out what exactly is getting people to your website and what they do when they arrive. After analysing the results of these reports, you can make bold decisions on the marketing techniques which are working and those which aren’t.

Web Analytics Services

At Just Search Ireland we use a variety of web measurement tools for simple and effective reporting of your website’s performance. More specifically, we are able to supply essential management information which can be used to form future strategy.

Due to the sheer volume of analytics data available to website owners, this can lead to wasting many hours looking through data. Just Search Ireland offers effective measurement reports to clients, highlighting the things your site does well, but even more importantly, what could be improved.

The reports will make key observations and recommendations regarding your site, while helping to segment your marketing activity and visitor information in many different ways. Major usability and customer experience issues are included within the report, along with conversion tracking according to keywords and customer experience issues as well as conversion tracking by keyword.

The management reports will provide key findings, observations and recommendations including the following:

  • Visitor plus content summaries
  • Referring sources (such as SEO / PPC / direct / banner / affiliate)
  • Navigation paths
  • User trends
  • Referring keywords
  • Repeat visits and new users
  • Conversion path analysis
  • Landing page effectiveness
  • Amount of time spent on website
  • Content areas and usage

We offer a comprehensive service enabling you to track all your online marketing activity across multiple platforms and reporting on its effectiveness.

Our web measurement services range from around €150 – €500 per month, but this will depend on the amount of platforms you wish to track, the level of information that is required, whether you require real time or delayed performance reporting plus the number of page views your site receives each month.

Higher end users who require enterprise solutions can also benefit from our bespoke analytical system.

To receive the full benefits of Web Analytics, speak with Just Search now on 01 634 9660.