Affiliate Marketing

Affiliate marketing

When put in simple terms, affiliate marketing is actually a cost per acquisition form of marketing. With this, as a merchant, you would work together with partner websites to promote their brand online. However, you would only be expected to pay out on a confirmed commissionable action such as a lead, a sale or new registration.

Set-up Summary

Option One

This is quite simple – a merchant would first set up their own campaign on a network that could provide a reliable tracking solution, along with a record of quality affiliates. Tracking would then need to be implemented by the merchant on the website confirmation page (purchase or registration completion page). Once the tracking tag of the network has been added, the network interface can be set up with creative resources. Anything from banners to product feeds, content units or interactive units can be used to enhance promotions. Once these resources are all in place, your campaign can now go ‘live’ and your brand will be promoted by the newly-recruited affiliates.

Option Two – Ask Just Search Ireland

The affiliate management service we offer is grounded in our vast knowledge and experience of setting up and delivering multi-network campaigns. We can successfully push your brand online due to the advantages gained through our working relationships with affiliate networks and those in the industry, meaning we can be more strategic with regards to choosing the right affiliate partners. Just Search Ireland also invests a great amount of resources into creative design and implementation along with research and development. We have increased affiliate conversions for our merchants through the right creative tools being supplied to affiliates, optimising our campaigns.

The main benefits of affiliate marketing

Cost per acquisition marketing - Affiliate marketing is different from other search engine marketing techniques in that you only pay per confirmed purchase. This also offers an incentive for your affiliates to increase conversions (and ultimately their commissions) while driving more targeted traffic towards your website.

Fully trackable campaigns – The ROI and effectiveness of each campaign can be monitored by the merchant through analysis of the data on the number of purchases and purchasing revenue provided by conversion tracking.

Brand awareness is increased - Your online visibility can be increased through display advertising which is a key part of affiliate marketing.

No limits to growth - Your target audience will be constantly increasing as affiliates, in a number of different categories (paid search, SEO, email) signed up to your campaign, look to use more innovative ways to promote your brand.

In-house solutions for affiliate tracking - We are the right option for merchants who prefer to run closed affiliate campaigns, as affiliates are only recruited on an invite-only basis with our in-house tracking solution. All merchants who use our tracking are offered full consultancy as well as training credits. Our tracking is customised to suit your individual online requirements and reports can be tailored towards specified reporting goals.