Electric Scooter Store Update
As promised we are doing an update on a clients website that is selling electric scooters on their www.escooterireland.ie/collections/electric-scooters-ireland. This is actually quite a unique situation as they have decided to change domain names so in essence we have had to start a whole new campaign. Well maybe not start a new campaign but we have had to make a lot of changes and it has been a massive pain as you can imagine. The website like we said sells electric scooters for adults online. This is a relatively new market so it is not as competitive as other markets we have dealt with in the past.
It is a relatively small, clean looking website. They sell a small range of products including the Xiaomi M365 electric scooter which has gotten a lot of publicity recently as the new electric scooter craze is getting a lot of press all over the world. This is both good and bad as it creates more competition but it also increases awareness of the products so hopefully more people will take an interest in these cool products which should lead to more business for our client.
As they decided to change the domain name we have had to move the whole electric scooter website to a new domain. This essentially means our efforts on the old domain were a waste of time but better to find out now than a few months into the project. We have had to change our URLs and create a new Facebook page for the new website as they won’t let us change the name of the page for some reason.
After some discussions with our client we have decided to begin advertising on Facebook mainly to create a buzz around the brand. People may not be familiar with the products yet so this will be the first step in making sure people know what an electric scooter for adults can do and why they might need one.
Once this is done we will begin other forms of advertising and possible an affiliate program to bring more traffic to the website.