Twitter Analytics is here

Analytics tools for the web have been around for a long time, the most prominent of which being Google Analytics. Now Twitter has joined in and is set to launch its own analytics, or Twitterlytics as we like to call it, in the very near future.

The tool is currently only available in test format, with Twitter inviting select groups of people to utilise it. So when it is launched to the wider public what can we expect to see?

Early accounts suggest that the tool will provide users with the following statistics:

• Information about users’ most successful tweets
• Which tweets lead to a decrease in followers
• Information about the most influential Twitter users who retweeted or replied to tweets
• The ability to filter tweets via different categories, e.g. Best, Good and All.

This is going to be a big blow to all other organisations offering a similar service. Those who offer free tools to analyse data from Twitter are generally very limited in what they provide and those tools which offer rich data are often provided on a monthly fee – anywhere from £10 a month to tens of thousands of pounds! Those tools offer some very good data however they are also limited to what Twitter decides. In Twitter’s own analytics suite, there will be no such limit and thus the data that will be provided will be such that it won’t be available elsewhere. Did I mention that Twitter analytics is going to be FREE?

As mentioned above, the new tool is available to selected users at the moment while Twitter fixes the remaining bugs and aims to make a full scale release of the tool by the end of this year. More information is due to be released very soon.

Authors: Gemma Neesham and Ahmed Bhula.