So 2019 has been good to us and we have another new client here at justsearch and that is the android TV box website www.androidtvboxes.ie. For those of you who do not know an android TV box is a small streaming device based on the android operating system much like an android phone. It allows you to download apps which allow to watch movies, live TV and basically access any app you want and display it on your TV. It has become a hugely popular subject recently so there is plenty of competition for these products.
The design of the website is quite basic but it looks pretty good and straight forward to use. In terms of content there is plenty of it and the product descriptions for the android TV boxes and other products seem informative and well written. As mentioned it is a competitive market with many websites now telling these TV boxes. You also have other websites like Amazon who are giants in this field to contend with so there is no shortage of work to be done.
As always our first steps will be to start a FB ads campaign and see how that goes. From there we will also look at Google Adwords however we are not sure if that will be profitable as the keywords are quite expensive for “android TV box” and “android box”. Other important keywords like “TV box” are essentially out of our clients price rang as you would simply be paying too much cost per click to compete with the bigger websites in this area.
Another avenue worth going down is the Instagram ads route. Instagram seems to be doing better than Facebook ads these days so we shall target some users interested in the android TV box products and see if we get a good return. Here is hoping we do!
As promised we are doing an update on a clients website that is selling electric scooters for adults. This is actually quite a unique situation as they have decided to change domain names so in essence we have had to start a whole new campaign. Well maybe not start a new campaign but we have had to make a lot of changes and it has been a massive pain as you can imagine. The website like we said sells electric scooters for adults online. This is a relatively new market so it is not as competitive as other markets we have dealt with in the past.
The website is escooterstore.ie and it is a relatively small, clean looking website. They sell a small range of products including the Xiaomi M365 electric scooter which has gotten a lot of publicity recently as the new electric scooter craze is getting a lot of press all over the world. This is both good and bad as it creates more competition but it also increases awareness of the products so hopefully more people will take an interest in these cool products which should lead to more business for our client.
As they decided to change the domain name we have had to move the whole electric scooter website to a new domain. This essentially means our efforts on the old domain were a waste of time but better to find out now than a few months into the project. We have had to change our URLs and create a new Facebook page for the new website as they won’t let us change the name of the page for some reason.
After some discussions with our client we have decided to begin advertising on Facebook mainly to create a buzz around the brand. People may not be familiar with the products yet so this will be the first step in making sure people know what an electric scooter for adults can do and why they might need one.
Once this is done we will begin other forms of advertising and possible an affiliate program to bring more traffic to the website.
It is coming up to the busiest time of year for most businesses and the scramble is on to get the marketing campaigns set up for Christmas. It seems to be that every year things start to get a bit more hectic each year as competing businesses try to get the edge over each other and this year is no different. When hoverboard Ireland came to us with their website https://www.it-directory.ie we did not have much time to implement a marketing strategy. They have a relatively aged website so that does make things easier and we instantly set about setting up a Google Adwords campaign to catch the Christmas shoppers.
This website sells a range of hoverboards in Ireland and they do not ship internationally so their only focus is here in Ireland. This certainly makes things a lot easier when marketing the website. Christmas is the busiest time for this type of website and we really wish they that came to us even 1 month earlier to give us more time to prepare. In any case it is what it is so we have to do our best in this limited time frame.
Our first port of call is the Google Adwords campaign followed closely by ads on related forums such as boards.ie which is one of the busiest internet forums if not the busiest in Ireland. As their main product is the hoverboard that will be our focus. They also sell other related products such as electric skateboards and kids toys.
We have asked the owners to fix several things on their website. We felt that the logo is not as professional as it could be and that the content was not very well written. These little things can go a long way when it comes to converting your visitors. Tomorrow is the first of November so we have the next six weeks to try make an impression before Christmas. We will then report back with how we got on after the Christmas rush. This is something we need to work hard on so we better get back to work.
Apologies for the delay in updating the blog in some time. Things have been quite hectic and between work and holidays we put this on the back burner a bit. But we are back with another case study so that is the good news! Our new client is the website glorysmile.ie who are in the very popular business of teeth whitening products such as teeth whitening strips, teeth whitening kits and other related products. The website is brand new so it is a tough challenge in a competitive space but as we always love a challenge and have never done anything in this market before we thought it would be a good campaign for us.
First things first was the website itself. It is quite a small website so we would love to add more content to their blog and other aspects of the site and give a bit more value to the visitors to the website. We would then like to have a press release as this is a great way to get word out about a new business especially online and it can create a bit of a buzz for the business. We will then begin to make social media profiles and run some competitions to get likes and hopefully create a viral thread in this space.
We are under no illusions of how difficult a task this is considering the big players in the game. This is for sure going to be a long term project and we estimate it will take about 4 – 5 months to start seeing the fruits of our labour. As always patience is key in this business to stay tuned and lets see where we are come Christmas and go from there!