Case Study 2 – Electronics and Refurbished iPhone Website

Our second real life case study involves an electronics website based in Ireland called Bonus Electronics. It is a brand new site and we have been given the marketing of it from the get go which is a new challenge for us. We usually deal with businesses that have been up and running for quite a while and need an extra boost in traffic and sales online. This time we were contacted as the website was being made and as it is a solely online business whether or not they achieve will largely com down to the marketing of the website online. As this is our largest project to date we have almost a full time job on our hands with this website.


We have devised a strategy of marketing according to their budget. The main focus of this strategy will be on social media to build the reputation of the site online as a quality and affordable supplier of various electronics. We plan to setup a Facebook page and Twitter profile and run Facebook ads campaigns to promote the website. It is our duty as the marketers of this website to be familiar with what our client is selling and what the customers would be looking for from this sort of site.


Bonus electronics will sell a range of products including bluetooth speakers, headphones, cables as well as branching into other areas such as refurbished iphone’s. Although these products are already available else where so we do have to have a different direction to go with the marketing. This is why social media is so important for this website. As this is such a large project we will probably update this case study every month to keep our potential clients informed on how we can help your business.

Case Study 1 – WIFI Ireland

One of our first case studies is an Irish company selling WIFI products who came to us looking to get more traffic online. Here is what their site is about and what we have done to boost their traffic.


Site age: 3 months

Are you the type of individual, who constantly has difficulty gaining a signal within your home? This can be incredibly frustrating and can lead directly to a reduction in productivity. The good news is that there are ways to rectify this problem. In fact, Henry Wojtunik has already released a highly innovative Wi-Fi booster, which is capable of effectively boosting the signal of any mobile device. If you’re in the market for one of the best WIFI boosters, you will definitely want to learn about Henry’s brand new Kickstarter campaign.

The MiWi Booster

So, what precisely is the MiWi Booster? Well, this device might be small, but it is nothing more than an incredibly powerful Wi-Fi booster. When utilized with your wireless device, the product will be able to enhance the product’s wireless range, while also providing the user with improved upload and download speeds. To make the product even more appealing the MiWi Booster is actually NASA designed and patented. This is definitely impressive and you can guarantee that the product will work as intended.

The MiWi Booster is lightweight and compact. This makes it possible to take the product with you anywhere in the world. Thanks to the product’s e-textile technology, it is capable of delivering additional speed and range, without the need for a power source.

Get Involved

If you’re interested in investing in one of the newest WiFi boosters, you should definitely check out the new MiWi Booster Kickstarter campaign. You can become a pledger for as little as forty dollars. Be sure to act now, so you can become one of the first owners of a MiWi Booster!